“Technology is cool. It can be incredibly effective way to promote your cause. But hard wires don’t necessarily create human bonds. Your social media strategy can’t simply be a toolset – it needs to be a conduit to living beings. “Java” doesn’t inspire people unless you’re talking about the kind you get from Starbucks. Technology doesn’t compel people. People do.”
“. . . . It is all too easy to fall in love with all the sexy social media tools out there and forget WHY people are attracted to social media in the first place. If you don’t stay grounded in the basic human needs that fuel the success of those shiny tools, you will be – in the words of Nicole Engelbert from Datamonitor – a fool with a tool.”
Great article – a reminder that the engine that drives this and the rest of technology ultimately comes back to people.
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