IBM’s spokespeople claim it has 24,000 Facebook users and 155,000 LinkedIn users, giving it one of the biggest corporate representations on both sites. IBM also boasts that its 350,000-plus employees maintain around 10,000 internal blogs and 15,000 wikis, discussing everything from collaborative software development to idle water-cooler chat.
Rather than respond to the daily deluge of e-mail with yet more e-mail, he answers via his preferred means: blogs, wikis, Twitter and social networking sites, including Facebook and IBM’s internal social network, known as Beehive. His coworkers, he says, are starting to pick up on the idea.
“I was getting the same questions by e-mail over and over,” says Suarez. “Now I never get the same question twice. And when someone asks a question, the whole network helps to answer. It’s always an open conversation.”
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