Extensive discussion re: “the heart of social software is the community of users that forms around the software/service.”
I agree with the original post that community and social software are two sides of the same coin. Perhaps we need to identify the community first and then look to what social software is appropriate, rather than the other way around.
Discussion makes clear that social software for technical communication within an enterprise is a different problem than the general case:
“the fluff of social vs. the core of technical enterprise issues.”
“Social software for within the enterprise is low hanging fruit (from the technical perspective). Communication is usually so difficult and fraught within large corporations that improving it is almost trivially easy. And you’ve successfully side stepped the hardest problems of social software on the wider web; identity, investment, community norms all largely come for free. And you get to radically partition your data ala early Facebook! Which makes the scaling challenges of social software disappear.”
“I don’t think using twitter as it exists today is viable in an enterprise setting. Being internally transparent is perceived as good. Using a twitter-like solution outside the firewall would be shot down immediately… Hence the market for social enterprise software.”
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